Privacy Policy - Last Updated: 11/10/2025

ROOTS Youth Development Program, also known as ROOTS Farm & Forest School (“we,” “our,” or “ROOTS”), respects your privacy. This Privacy Policy explains how we collect, use, protect, and share information when you visit our website or participate in our programs. By using our site, you agree to the practices described below. If you do not agree, please discontinue use.

1. Personal Information We Collect
We may collect personal identification information such as your name, phone number, email address, and mailing address when you:

• Register for programs or events
• Fill out forms or contact us
• Subscribe to our newsletter
• Participate in surveys, giveaways, or classes

Providing this information is always voluntary. You may browse our website anonymously, but certain features may not function without it.

2. Non-Personal Information
We may collect non-personal information such as:

• Browser type
• Operating system
• Device type
• Internet service provider
• Pages visited and time spent on the site

This data helps us improve our website and better serve our visitors.

3. Cookies
Our site may use cookies to enhance user experience. Cookies are small files placed on your device that help us understand user behavior and preferences. You can set your browser to refuse cookies or alert you when cookies are being sent. Disabling cookies may limit some functionality.

4. Analytics & Session Recordings
We use third-party analytics tools—Google Analytics and Microsoft Clarity—to understand how visitors use our site. These tools use cookies and similar technologies to collect non-identifying information (e.g., pages viewed, clicks, scroll depth, approximate location by IP, device/browser).
Microsoft Clarity also generates anonymized heatmaps and session recordings. We enable Strict text masking to prevent the collection of typed or visible personal information. We do not use these tools to identify individuals.

You can opt out of Google Analytics by installing Google’s opt-out browser add-on. If you block cookies, some analytics features may not work.

5. How We Use Your Information
We may use the information we collect to:

• Respond to inquiries and requests
• Improve our website and services
• Send periodic emails, texts, or newsletters (you can opt out anytime)
• Understand user preferences and site usage trends
• Diagnose website performance issues and improve navigation and content.
• Measure the effectiveness of program pages and campaigns.
• Detect, prevent, and address security or technical issues.

6. How We Protect Your Information
We use administrative, technical, and physical safeguards (HTTPS, access controls, limited retention). No method of transmission or storage is 100% secure, but we work to protect your information.

7. Sharing Your Information
We do not sell or rent personal information. We may share non-identifying aggregated data with service providers (e.g., website analytics, email delivery) under contracts that prohibit them from using the data for their own purposes.

We do not share mobile opt-in data with third parties for their marketing.

8. Links to Other Sites
Our website may link to third-party websites (such as partners or resources). We are not responsible for the content or privacy practices of these external sites. Please review their privacy policies before engaging with them.

9. Children’s Privacy
We serve children through our programs, but our website is intended for adults/guardians. We do not knowingly collect personal information from children under 13 online. If you believe a child provided personal information on our site, contact us and we will delete it.

10. Your Choices & Rights

• Emails: click “unsubscribe” in any message.
• Texts: reply STOP.
• Analytics: block cookies or use Google’s opt-out add-on.
• Access/Deletion: email us to request access, correction, or deletion of your information (subject to legal or program record requirements).

11. Data Retention
We keep personal information only as long as necessary for the purposes described (e.g., active program enrollment, legal/financial recordkeeping) and then delete or de-identify it.

12. Policy Updates
We reserve the right to update this Privacy Policy at any time. We encourage visitors to review it periodically to stay informed about how we protect your information.

13. Contact Us
If you have questions or concerns about this policy, please contact:
ROOTS Youth Development Program (DBA ROOTS Farm & Forest School)
22424 Peterkins Rd, Georgetown, DE 19947
Email: info@roots302.com